Brand Loyalty is Declining for Most Luxury Automakers

1 Credit

Brand loyalty has declined for most luxury automakers, but three brands—Tesla, Maserati, and Genesis—appear to have bucked the trend.

Visualization type: Infographic

Brand Loyalty is Declining for Most Luxury Automakers

Brand loyalty has declined for most luxury automakers, but three brands—Tesla, Maserati, and Genesis—appear to have bucked the trend.


First published: August 12, 2022 (link)

Source files included: .ai, .eps, .pdf

Data source: S&P Global Mobility, J.D. Power

A full license grants you the permission to download and modify our visualization, and to re-publish it in most professional and personal use cases.

Licenses also give you permission to translate our visualizations into another language, provided that you also remove the Visual Capitalist branding.

Type of License

Full License (1 Credit)