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Pandemic Proof: The Most Loved Brands of COVID-19

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Since March of this year, the COVID-19 pandemic has forced millions of people to physically distance themselves from others, yet many feel closer to their loved ones than ever before.

When it comes to brands, consumers have forged relationships that could be just as meaningful. In fact, consumers demonstrated a 23% increase in the number of brands they have an emotional connection with—so what does this mean for brands?

This infographic highlights data from MBLM’s Brand Intimacy COVID Study which measures how emotionally connected consumers in the U.S. are to the brands they use, and how brands can benefit.

For editorial use only.

Visualization type: Infographic

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Pandemic Proof: The Most Loved Brands of COVID-19

Since March of this year, the COVID-19 pandemic has forced millions of people to physically distance themselves from others, yet many feel closer to their loved ones than ever before.

When it comes to brands, consumers have forged relationships that could be just as meaningful. In fact, consumers demonstrated a 23% increase in the number of brands they have an emotional connection with—so what does this mean for brands?

This infographic highlights data from MBLM’s Brand Intimacy COVID Study which measures how emotionally connected consumers in the U.S. are to the brands they use, and how brands can benefit.

First published: December 7, 2020 (link)

Source files included: .ai, .eps, .pdf

Data source: MBLM

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