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While paywalls are becoming increasingly more popular among news websites, most consumers still aren’t willing to pay for their online news.
In fact, a recent survey by the Reuters Institute for the Study of Journalism reveals that only 20% of Americans pay for digital news, and of those that do, the majority subscribe to only one brand.
This begs the question—which news outlets are audiences willing to pay for?
Visualization type: Infographic
For editorial use only.
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First published: April 26, 2021 (link)
Source files included: .ai, .eps, .pdf
Data source: Nieman Labs, FIPP, NY Times
A full license grants you the permission to download and modify our visualization, and to re-publish it in most professional and personal use cases.
Licenses also give you permission to translate our visualizations into another language, provided that you also remove the Visual Capitalist branding.
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