The COVID-19 Impact on App Popularity

Consumers are looking for different ways to manage their lives while in lockdown, and in some cases, apps could provide the perfect solution.

Visualization type: Infographic

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The COVID-19 Impact on App Popularity

The COVID-19 Impact on App Popularity

Pandemic-induced social isolation has altered the relationship consumers have with technology.

With the physical world now slowly receding, consumers are suddenly more reliant on apps for communication, shopping, staying healthy, and entertainment.

This infographic pulls data from a new report by MoEngage and Apptopia, and it plots the winners and losers of the pandemic from the app world in North America.


First published: May 4, 2020 (link)

Source files included: .ai, .eps, .pdf

Data source: MoEngage, Apptopia

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