Frequently Asked Questions

Answers to common questions we get about licensing Visual Capitalist’s work.

Can I use your infographics without licensing them?

Absolutely – in fact, we allow you to use any original visualizations (.jpg, .png) from our website for free as long as:

  • You don’t change anything on the visualization
  • You provide attribution to Visual Capitalist
  • You link back to us

However, by licensing our graphics, you gain additional options and permissions. For example, with the appropriate license, you can get access to the high-resolution source files (.ai, .pdf, .eps), which allow you to modify the visualization to suit your publishing needs.

In more advanced use cases, our enhanced license also allows you to whitelabel our infographics (use them as your own without attribution), to change the look of the graphics, or even translate them.

How do I license a visualization?

To license a visualization for the first time, there are two steps:

1. Buy Credits

Licensing is done based on a credits system. You can buy credits one at a time, or in bulk bundles at a discount.

The number of credits you will need depends on what type of license you are looking to buy. Basic licenses cost 1-2 credits per image (depending on the size of the graphic) and enhanced licenses cost an extra 1 credit per image.

2. Choose a visualization in the Content Library

Once you have a credit balance, you can go to our Content Library and choose a visualization. There you can checkout, and credits spent will be deducted from your balance.

Upon completion of your purchase, you will gain access to all of the source files and data for the image you selected.

How many visualizations are available for licensing?

We have roughly 100 visualizations available in our content library.

Moving forward, we will be adding several new original visualizations per week, ramping up to many hundreds of pieces of available content.

How often are new graphics added to this licensing site?

Currently, we are adding 3-5 per week, but we will be increasing this number as the year goes on.

What if I can't find a particular graphic I would like to use?

Every week, we are adding new content options to Visual Capitalist’s licensing site.

However, for various reasons, not all content is available in our library. This may be because we are not the original owner of the content, or because we feel the content may be dated.

If you’re interested in licensing a specific piece of content from the Visual Capitalist site, let us know by contacting us – and we will try to make it work!

What are the advantages of a credit bundle?

By purchasing a bundle of licensing credits, you can get up to a 40% discount and credits never expire.

This means you can regularly license Visual Capitalist infographics at a far cheaper rate than buying individual credits.

What is an Enterprise Plan, and how does it work?

For those that want to do even more with Visual Capitalist graphics, please inquire about a custom Enterprise Plan.

In short, this is built according to your licensing needs, and can be set up to allow you additional permissions and exclusive rights.

What download files will I receive if I license a visualization?

Files have been prepared in RGB (digital) and CMYK (print) formats. Original files are created in Adobe Illustrator CC 2020, but can be accessed by other professional/compatible vector-based programs. 

Files include:

  • Vector-based design files (.ai, .eps, .pdf)
  • PDFs
  • Raster-based linked elements and assets (.jpg, .psd, .png
  • Data (.xls and/or .pdf)