Frequently Asked Questions

Answers to common questions we get about licensing Visual Capitalist’s work.

Can I use Visual Capitalist infographics without licensing them?

Absolutely – in fact, we allow you to use any original visualizations (.jpg, .png) from our website for free as long as:

  • You don’t change anything on the visualization
  • You provide attribution to Visual Capitalist
  • You link back to us

However, by licensing our graphics, you gain additional options and permissions. For example, with the appropriate license, you can get access to the high-resolution source files (.ai, .pdf, .eps), which allow you to modify the visualization to suit your publishing needs.

In more advanced use cases, our enhanced license also allows you to whitelabel our infographics (use them as your own without attribution), to change the look of the graphics, or even translate them into your native language.

How do I license a visualization?

To license a visualization for the first time, there are two steps:

1. Buy Credits

Licensing is done based on a credits system. You can buy credits one at a time, or on a monthly subscription at a discount.

The number of credits you will need depends on what type of license you are looking to buy. Basic licenses cost 1 credit per image, and enhanced licenses cost 2 credits per image.

2. Choose a visualization in the Content Library

Once you have a credit balance, you can go to our Content Library and choose a visualization. There you can checkout, and credits spent will be deducted from your balance.

Upon completion of your purchase, you will gain access to all of the source files and data for the image you selected.

How many visualizations are available for licensing?

Upon launching this service in May 2020, we have roughly 30 visualizations available in our content library.

Moving forward, we will be adding several new original visualizations per week, ramping up to many hundreds of pieces of available content.

How often are new graphics added to this licensing site?

Currently, we are adding 3-5 per week, and by late 2020 we expect to be adding 5-10 new visualizations per week.

What if I can't find a particular graphic I would like to use?

Every week, we are adding new content options to Visual Capitalist’s licensing site.

However, for various reasons, not all content is available in our library. This may be because we are not the original owner of the content, or because we feel the content may be dated.

If you’re interested in licensing a specific piece of content from the Visual Capitalist site, let us know by contacting us – and we will try to make it work!

What are the advantages of a credit subscription?

By purchasing a subscription to licensing credits, you are able to get credits at up to a 62% discount.

This means you can regularly license Visual Capitalist infographics each month at a far cheaper rate than buying individual credits.

That said, it should be mentioned that subscription credits expire after 60 days, so be sure to use your balance!

What is an Enterprise Plan, and how does it work?

For those that want to do even more with Visual Capitalist graphics, please inquire about a custom Enterprise Plan.

In short, this is built according to your licensing needs, and can be set up to allow you additional permissions and exclusive rights.