Answers to common questions we get about licensing Visual Capitalist’s work.
Can I use your infographics without licensing them?
For individuals and small organizations (5 people or less, or <$1 million in revenue), we allow you to use our visuals in a variety of use cases for free.
These include personal and commercial use cases, such as: embedding our graphics in a newsletter, report, video, presentation, or on your website.
- Please link back to the original source
- Please provide attribution to “Visual Capitalist”
- Please don’t edit or change the content, size, or formatting of the graphic
If you are not considered an individual or a small organization, or if you are seeking to make edits to the content (resize, translations, remove branding, etc.) you are required to license it for professional use.
How do I license a visualization?
To license a visualization for the first time, there are two steps:
Step 1: Purchase Credits
Licensing is done based on a credits system. You can buy credit bundles or you can get them on a monthly subscription plan.
Every visualization in our content library is worth 1 credit each.
Step 2: Choose your visualization from the content library
Browse our content library to find a visualization. Add visualizations to your shopping cart and apply licensing credits at the checkout stage.
Once you have checked out, you will gain immediate access to the visualization (.jpg). Any corresponding data and design files are also available upon request.
How many visualizations are available for licensing?
We have over 1,000 visualizations available in our content library and every week we’ll be adding more to the total.
How often are new visualizations added to this licensing site?
We are adding new visualizations to the content library every week.
Check back often to see what’s new or subscribe to our newsletter for updates.
What is a Monthly Plan, and how does it work?
For highly active publishers and content creators, we recommend Monthly Plans — they give you credits on an ongoing basis, allowing you to fill your pipeline with world-class Visual Capitalist content.
There are two types of monthly plans:
Starter Plan
- 4 credits per month
- 1 seat in organization
- Renews automatically each month
- Subscription can be cancelled anytime
Enterprise Plan
- Unlimited credits, allowing you license anything in our content library
- Includes up to 5 seats from your organization
- Renews automatically each month
- Dedicated account manager and support team access
- Access our world-class design team to customize visuals to suit your needs (at an hourly rate)
- Subscription can be cancelled at any time
What happens after I buy credits?
When you checkout to buy credits, you will also be prompted to create a user account with your email address.
Once payment is complete, a credit balance will appear in this account.
- You can access your account anytime
- Credit balances show on the Dashboard page
- You can now license anything in the Content Library and credits used will be applied against your balance
Credits don’t ever expire, so you can hold onto them as long as you need.
How do I get files after I license a visualization?
Once you have a credit balance, you can apply your credit(s) to any visualization in the content library.
After completing the checkout process for a visualization, you will be given immediate access to the image file (.jpg). This link is also sent by email, and it appears in your dashboard for future access as well.
Licensing a visualization also gives you the rights to access the data files (typically .xls or .csv) and vector design files (typically .ai). These files are available upon request—please contact us to make your request.
What if I can't find a particular visualization I would like to license?
We try to keep our content library as up to date as possible. However, in some cases there will be content that is not available for various reasons.
If you’re interested in licensing Visual Capitalist content that you cannot find in the content library, let us know by contacting us and we will try to make it work!
