Consumer Archetypes Shaping the European CBD Industry

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New Frontier Data identified five CBD consumer archetypes and four non-consumer archetypes, based on their attitudes, beliefs, and experiences.

Visualization type: Infographic

Consumer Archetypes Shaping the European CBD Industry

Consumer Archetypes Shaping the European CBD Industry

With a colossal base of 500 million potential cannabis consumers, and laws that are loosening at a steady pace, Europe could soon emerge as the global cannabis leader.

Cannabidiol, better known as CBD, has become one of the most popular forms of cannabis in the European market, but little is known about the consumers who are reaching for it.

This graphic identifies a spectrum of archetypes based on New Frontier Data research, in an effort to better understand consumption patterns.

First published: March 31, 2020 (link)

Source files included: .ai, .eps, .pdf

Data source: New Frontier Data, “The EU CBD Consumer Report: 2020 Segmentation & Archetypes”

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