The Most Loved Brands, by Generation

Brands that tap into consumers’ emotions can establish higher levels of trust.

Visualization type: Infographic

Clear

The Most Loved Brands, by Generation

The Most Loved Brands, by Generation

When it comes to buying into brands, consumers are spoiled for choice.

The vast amount of options available makes it increasingly difficult for brands to build meaningful emotional connections with them—but for the brands that do, the payoff can be huge.

This graphic pulls data from MBLM’s 2020 Brand Intimacy Report and visualizes the top 10 brands that different generations connect with the most.


First published: March 4, 2020 (link)

Source files included: .ai, .eps, .pdf

Data source: MBLM

A basic license enables you to re-publish the infographic with minor changes (such as reformatting it size and shape, or updating information) while still attributing it to Visual Capitalist. Display of Visual Capitalist logo is required in a basic license. Translation is not permitted with a basic license.

An enhanced license enables you to re-publish the infographic, even with substantial changes being made to it. An enhanced license enables you to also translate the infographic into a different language. No attribution of the Visual Capitalist brand or logo is needed.

You may only translate an infographic by purchasing an Enhanced License.

License type

Basic – 1 credit, Enhanced – 2 credits