The Most Loved Brands, by Generation
When it comes to buying into brands, consumers are spoiled for choice.
The vast amount of options available makes it increasingly difficult for brands to build meaningful emotional connections with them—but for the brands that do, the payoff can be huge.
This graphic pulls data from MBLM’s 2020 Brand Intimacy Report and visualizes the top 10 brands that different generations connect with the most.
First published: March 4, 2020 (link)
Source files included: .ai, .eps, .pdf
Data source: MBLM
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Licenses also give you permission to translate our visualizations into another language, provided that you also remove the Visual Capitalist branding.
Type of License | Full License (1 Credit) |
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