Visualizing the Economics of Coffee in One Chart
What goes into your morning cup of coffee, and what makes it possible?
The obvious answer might be coffee beans, but when you start to account for additional costs, the scope of a massive $200+ billion coffee supply chain becomes clear.
From the labor of growing, exporting, and roasting the coffee plants to the materials like packaging, cups, and even stir sticks, there are many underlying costs that factor into every cup of coffee consumed.
This infographic breaks down the costs incurred by retail coffee production for one pound of coffee, equivalent to about 15 cups of 16 ounce brewed coffee.
First published: October 24, 2020 (link)
Source files included: .ai, .eps, .pdf
Data source: Specialty Coffee Association, International Coffee Organization, Chatham House
A basic license enables you to re-publish the infographic with minor changes (such as reformatting it size and shape, or updating information) while still attributing it to Visual Capitalist. Display of Visual Capitalist logo is required in a basic license. Translation is not permitted with a basic license.
An enhanced license enables you to re-publish the infographic, even with substantial changes being made to it. An enhanced license enables you to also translate the infographic into a different language. No attribution of the Visual Capitalist brand or logo is needed.
You may only translate an infographic by purchasing an Enhanced License.