The Pandemic Economy: What are Shoppers Buying Online During COVID-19?

As people come to terms with their new living situations, their buying behavior has adapted to suit their needs. While panic buying may have slowed in some countries, consumers continue to stock up on supplies, or “pandemic pantry products”.

Visualization type: Bar Chart

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The Pandemic Economy: What are Shoppers Buying Online During COVID-19?

The Pandemic Economy: What are Shoppers Buying Online During COVID-19?

The COVID-19 pandemic is having a significant impact on every aspect of life, including how people shop for their necessities, and their not-so-necessities.

With online retail sales estimated to reach an eye-watering $6.5 trillion by 2023, the ecommerce sector was already booming. But since the outbreak, online shopping has been catapulted into complete overdrive. Even the largest retailers on the planet are struggling to keep up with the unprecedented consumer demand—but what exactly are people buying?

To answer this question, this graphic uses data from retail intelligence firm Stackline’s analysis on ecommerce sales across the U.S. to compile a list of the fastest growing and declining ecommerce categories.


First published: April 8, 2020 (link)

Source files included: .ai, .eps, .pdf

Data source: Slackline, Amazon, Business Insider, Euro news, CNBC

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