The Sum of Its Parts: The Smartphone Multiplier Market

We rely on smartphones every waking minute to stay connected. However, the various products and services—also known as the smartphone multiplier market—that allow us to use these devices in the first place can often be an afterthought.

Visualization type: Treemap, Infographic

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The Sum of Its Parts: The Smartphone Multiplier Market

The Sum of Its Parts: The Smartphone Multiplier Market

There’s a 60% chance you’re reading this on a smartphone right now—a testament to how ubiquitous these devices have truly become in our lives.

This chart uses data from Deloitte Insights to show just how sizable the smartphone multiplier market ecosystem is becoming, and why it’s heating up as a battleground for big technology companies such as Apple, Alphabet, and Amazon.


First published: January 10, 2020 (link)

Source files included: .ai, .eps, .pdf

Data source: Deloitte Insights, “Technology, Media, and Telecommunications Predictions 2020”

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