Mapped: Facebook’s Path to Social Network Domination (2008-2020)

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From just a few thousand users in 2004 to 2.7 billion monthly active users (MAUs) in 2020, Facebook is by far the world’s largest social network.

But its massive global footprint didn’t grow overnight. While Facebook is the most popular social network in many countries, this traction didn’t happen overnight. And in other places, it still hasn’t quite taken off.

For editorial use only.

Visualization type: Infographic

Mapped: Facebook’s Path to Social Network Domination (2008-2020)

From just a few thousand users in 2004 to 2.7 billion monthly active users (MAUs) in 2020, Facebook is by far the world’s largest social network.

But its massive global footprint didn’t grow overnight. While Facebook is the most popular social network in many countries, this traction didn’t happen overnight. And in other places, it still hasn’t quite taken off.


First published: December 23, 2020 (link)

Source files included: .ai, .eps, .pdf

Data source: Vincos.it, Alexa, SimilarWeb

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Full License (1 Credit)